---
title: Priors Marketing | Privacy Policy
description: "How Priors Marketing collects, uses and protects personal data: cookies, legal bases, retention, and your rights under GDPR and US state privacy laws."
---

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Legal

# Privacy Policy

Priors MarketingEffective date: **11 Nov 2026**Owner: **@Michal**

This Privacy Policy explains how we collect, use and protect personal data when you visit our website and landing pages, fill in a form, contact us, or work with us. We wrote it to meet the EU General Data Protection Regulation (GDPR), Polish law, and the expectations of our clients in the United States.

Contents

## Contents

1. [1. Who we are (data controller)](https://priors.marketing/privacy-policy#s1)
2. [2. What this policy covers](https://priors.marketing/privacy-policy#s2)
3. [3. What personal data we collect](https://priors.marketing/privacy-policy#s3)
4. [4. Where your data comes from](https://priors.marketing/privacy-policy#s4)
5. [5. Why we use your data and on what legal basis](https://priors.marketing/privacy-policy#s5)
6. [6. Cookies, pixels and similar technologies](https://priors.marketing/privacy-policy#s6)
7. [7. Who we share your data with](https://priors.marketing/privacy-policy#s7)
8. [8. Transfers outside the European Economic Area](https://priors.marketing/privacy-policy#s8)
9. [9. How long we keep your data](https://priors.marketing/privacy-policy#s9)
10. [10. Your rights](https://priors.marketing/privacy-policy#s10)
11. [11. Information for visitors and clients in the United States](https://priors.marketing/privacy-policy#s11)
12. [12. Is providing your data required?](https://priors.marketing/privacy-policy#s12)
13. [13. Automated decisions and profiling](https://priors.marketing/privacy-policy#s13)
14. [14. How we protect your data](https://priors.marketing/privacy-policy#s14)
15. [15. Children](https://priors.marketing/privacy-policy#s15)
16. [16. Changes to this policy](https://priors.marketing/privacy-policy#s16)
17. [17. Contact](https://priors.marketing/privacy-policy#s17)

## 1. Who we are (data controller)

The controller of your personal data is:

tynash labs Michał Urbanik, operating under the brand Priors Marketing ("Priors", "we", "us")  
ul. Dąbrowskiego 6A, 38-100 Strzyżów, Poland  
NIP (Tax ID): 8191671381  
Email for privacy matters: [contact@priors.marketing](mailto:contact@priors.marketing)

We have not appointed a Data Protection Officer, as the law does not require one for our business. You can contact us directly about any privacy question at the email address above.

## 2. What this policy covers

This policy applies to personal data we process through:

- our website priors.marketing and all landing pages we operate (together, the "Website");
- contact forms, lead forms, downloads, newsletter sign-ups and booking tools on the Website;
- lead forms inside advertising platforms (for example LinkedIn Lead Gen Forms or Meta Lead Ads);
- email, phone, video calls and other business communication with us;
- our work with clients and prospective clients.

## 3. What personal data we collect

Identification and contact data

first name, last name, company name, job title, business email address, phone number, country, LinkedIn profile URL, and similar business identification details you provide.

Billing data (clients only)

company details, tax ID / VAT number, billing address and payment information needed for invoicing.

Communication data

the content of messages, form submissions, meeting notes and our correspondence with you.

Technical and usage data

IP address, browser type and settings, device type, operating system, language, approximate location (country/city derived from IP), pages visited, time spent, clicks and scrolls, referring website, UTM parameters and timestamps.

Advertising and tracking identifiers

cookie IDs, pixel and tag identifiers, and click IDs added to links by advertising platforms (for example Google's gclid, Meta's fbclid, LinkedIn's li\_fat\_id or Microsoft's msclkid).

We do not intentionally collect special categories of data (such as health, religion or political views) and we ask you not to send them to us.

## 4. Where your data comes from

- Directly from you, when you fill in a form, write to us, book a call or sign a contract.
- Automatically, through cookies, pixels and similar technologies on the Website, subject to your consent where required (see section 7).
- From advertising platforms, when you submit a lead form hosted by LinkedIn, Meta, Google or another platform, or when those platforms share aggregated campaign reports with us.
- From publicly available business sources, such as company websites, LinkedIn profiles and business registers, when we research companies and decision-makers we may want to work with. If we obtain your data this way, we will inform you about it in our first message to you, at the latest within one month.

## 5. Why we use your data and on what legal basis

| Purpose | Data used | Legal basis (GDPR) |
| --- | --- | --- |
| Replying to your inquiry and preparing an offer | Identification, contact, communication data | Art. 6(1)(b) – steps taken at your request before entering into a contract; or Art. 6(1)(f) – our legitimate interest in answering business inquiries |
| Delivering our services and managing the client relationship | Identification, contact, communication, billing data | Art. 6(1)(b) – performance of a contract; for contact persons at a client company, Art. 6(1)(f) – our legitimate interest in working with our client |
| Invoicing, accounting and tax compliance | Billing data | Art. 6(1)(c) – legal obligations under Polish tax and accounting law |
| Sending marketing emails, newsletters and content | Name, email, company | Art. 6(1)(a) – your consent, as required by Polish electronic communications law for commercial information sent by email |
| B2B outreach to business contacts found in public sources | Identification and contact data | Art. 6(1)(f) – our legitimate interest in developing our business; we send commercial messages by email only where the law allows it |
| Website analytics and performance improvement | Technical and usage data | Art. 6(1)(a) – your consent given in the cookie banner |
| Remarketing, retargeting and measuring ad campaigns | Technical, usage and advertising identifiers | Art. 6(1)(a) – your consent given in the cookie banner |
| Building matched or lookalike audiences from our contact list (hashed emails) | Email address (hashed), name, company | Art. 6(1)(a) – consent, where collected; otherwise Art. 6(1)(f) – our legitimate interest in direct marketing, which you can object to at any time |
| Keeping the Website running and secure | Technical data, strictly necessary cookies | Art. 6(1)(f) – our legitimate interest in a secure, working website |
| Establishing, pursuing or defending legal claims | Any relevant data | Art. 6(1)(f) – our legitimate interest in protecting our rights |

Where we rely on legitimate interest, we have balanced it against your rights and expectations as a business contact. You can object to this processing at any time (see section 10).

## 6. Cookies, pixels and similar technologies

We use cookies and similar technologies (pixels, tags, local storage, SDKs). Except for strictly necessary ones, we place them on your device only after you give consent in our cookie banner, in line with Article 399 of the Polish Electronic Communications Law (Prawo komunikacji elektronicznej) and the GDPR. You can change or withdraw your consent at any time via the Cookie settings link in the Website footer.

### Categories we use:

Strictly necessary

make the Website work, remember your cookie choices, protect forms against spam. These do not require consent.

Analytics and performance

help us understand how the Website is used and where to improve it (for example page speed, navigation, form completion).

Marketing and advertising

let us show you relevant ads on other websites and platforms after you visit us (remarketing), measure which campaigns bring results, and build audiences for our campaigns.

### Tools we use or may use:

| Provider | Tool | Purpose | Typical storage period |
| --- | --- | --- | --- |
| Google Ireland Ltd. / Google LLC | Google Tag Manager, Google Analytics 4, Google Ads, Google Consent Mode | Tag management, analytics, conversion tracking, remarketing | Up to 2 years |
| Meta Platforms Ireland Ltd. | Meta Pixel, Conversions API | Remarketing, conversion tracking, audiences on Facebook and Instagram | Up to 90 days (cookie); platform retention varies |
| LinkedIn Ireland Unlimited Company | LinkedIn Insight Tag, Conversions API | Remarketing, conversion tracking, website demographics | Up to 6 months |
| Microsoft Ireland Operations Ltd. | Microsoft Advertising UET tag, Microsoft Clarity | Remarketing, conversion tracking, session analytics and heatmaps | Up to 13 months |

The full, up-to-date list of cookies with their names and lifetimes is always available in the cookie banner on the Website.

**Joint controllership with advertising platforms.** When we use the Meta Pixel or LinkedIn Insight Tag, we and the respective platform are joint controllers for collecting and transmitting your data from our Website to that platform. Further processing on the platform's side (for example using the data to improve its own ad products) is the platform's sole responsibility, governed by its own privacy policy:

- Google: [https://policies.google.com/privacy](https://policies.google.com/privacy)
- Meta: [https://www.facebook.com/privacy/policy](https://www.facebook.com/privacy/policy)
- LinkedIn: [https://www.linkedin.com/legal/privacy-policy](https://www.linkedin.com/legal/privacy-policy)
- Microsoft: [https://privacy.microsoft.com/privacystatement](https://privacy.microsoft.com/privacystatement)

You can also manage ad preferences directly in your Google, Meta, LinkedIn and Microsoft account settings, and block cookies in your browser settings. Blocking some cookies may affect how the Website works.

We respect the Global Privacy Control (GPC) signal and treat it as an opt-out of marketing and advertising cookies.

## 7. Who we share your data with

We share personal data only as needed for the purposes above, with:

- **Service providers acting on our behalf (processors)**, under data processing agreements: website hosting and website builder, email and calendar tools, CRM and email marketing software, form and booking tools, cloud storage, analytics tools, and our accounting office.
- **Advertising platforms** (Google, Meta, LinkedIn, Microsoft and others listed in section 6), as independent or joint controllers.
- **Payment and banking providers**, to process payments.
- **Professional advisors** such as lawyers and auditors, bound by confidentiality.
- **Public authorities**, when the law requires us to.

We do not sell your personal data for money.

## 8. Transfers outside the European Economic Area

Some of our providers, including the advertising platforms above, are based in the United States or have staff and servers there. When your data is transferred outside the EEA, we rely on:

- the European Commission's adequacy decision for the EU-U.S. Data Privacy Framework, for recipients certified under it; or
- Standard Contractual Clauses approved by the European Commission, with additional safeguards where needed; or
- another adequacy decision covering the destination country.

You can request a copy of the relevant safeguards by writing to us.

## 9. How long we keep your data

Inquiries and leads that did not become clients

up to 2 years from our last contact, unless you ask us to delete them earlier.

Client data

for the duration of the contract, then until claims under it expire (generally 3 years for business claims under Polish law, counted to the end of the calendar year).

Invoices and accounting records

5 years from the end of the calendar year in which the tax payment deadline passed, as Polish tax law requires.

Marketing based on consent

until you withdraw consent or unsubscribe.

Data processed on legitimate interest

until you object successfully, or the interest ends.

Cookies and tracking data

for the periods shown in section 6 and in the cookie banner.

After these periods, we delete the data or anonymise it.

## 10. Your rights

Under the GDPR you have the right to:

- access your data and receive a copy;
- correct inaccurate or incomplete data;
- delete your data ("right to be forgotten");
- restrict processing;
- data portability – receive your data in a machine-readable format or have it sent to another controller;
- object to processing based on our legitimate interest, and object at any time, without giving a reason, to processing for direct marketing;
- withdraw consent at any time, without affecting the lawfulness of processing before withdrawal;
- lodge a complaint with a supervisory authority. In Poland this is the President of the Personal Data Protection Office (Prezes Urzędu Ochrony Danych Osobowych), ul. Stawki 2, 00-193 Warszawa, [www.uodo.gov.pl](https://www.uodo.gov.pl). You can also complain to the authority in the EU country where you live or work.

To use any of these rights, email us at [contact@priors.marketing](mailto:contact@priors.marketing). We will reply within one month. We may ask you to confirm your identity before acting on a request.

## 11. Information for visitors and clients in the United States

We apply the protections in this policy to all visitors, wherever they are. If you live in a U.S. state with a consumer privacy law (for example California, Colorado, Connecticut, Virginia or Texas), and that law applies to us, you may additionally have the right to:

- know what categories of personal information we collect, use and disclose (described in sections 3–7);
- access, correct and delete your personal information;
- opt out of "sharing" of personal information for cross-context behavioural advertising and of targeted advertising;
- not be discriminated against for exercising your rights.

Our use of remarketing pixels may count as "sharing" or "targeted advertising" under some state laws. You can opt out at any time through the Cookie settings link or by enabling Global Privacy Control in your browser. To make any other request, email [contact@priors.marketing](mailto:contact@priors.marketing). You may use an authorised agent to submit a request on your behalf.

## 12. Is providing your data required?

Providing personal data is voluntary. Some data is needed to reply to you or to sign and perform a contract (for example your name, email and company); without it we cannot do so. Billing data is required by tax law if you become a client.

## 13. Automated decisions and profiling

We do not make decisions about you that produce legal or similarly significant effects based solely on automated processing. With your consent, we and our advertising partners use profiling to decide which ads to show you and to measure campaign results.

## 14. How we protect your data

We use appropriate technical and organisational measures, including encrypted connections (HTTPS), access controls and two-factor authentication on our tools, careful selection of service providers, and data processing agreements with them.

## 15. Children

Our services are aimed at businesses. We do not knowingly collect data from anyone under 16. If you believe a child has given us personal data, contact us and we will delete it.

## 16. Changes to this policy

We may update this policy when our services, tools or the law change. The current version is always published on the Website with its effective date. If changes are significant, we will inform you through the Website or by email.

## 17. Contact

For any question about this policy or your data:

tynash labs Michał Urbanik (Priors Marketing)  
ul. Dąbrowskiego 6A, 38-100 Strzyżów, Poland  
Email: [contact@priors.marketing](mailto:contact@priors.marketing)

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